SEO techniques are changing every now and then. It is necessary to keep updating your SEO strategy from time to time with the latest SEO Best Practices.
While preparing a SEO Strategy plan you need to focus on both On-page and Off-page optimization or on-site SEO and off site SEO as both of them are equally important and helps to enhance your website traffic and keywords rankings.
In this article, I am going to share the latest SEO on page tips and techniques which you can easily implement while optimizing your website.
What is On-page SEO?
On-page SEO we optimize both content and the technical part of the website so that it ranks high in search engines and gets relevant traffic.
Why Website Needs On-page Optimization?
On page SEO helps search engines to learn more about your website, by completely optimizing your website there are the chances of earning a better ranking.
On page SEO is not only for search engines it is also for users as well.
Before starting off page optimization you need to make sure that website is completely optimized.
Top 12 SEO ON Page Strategy you should follow
1. Keyword Research-
What is Keyword Research?
Keyword research is the process of finding the search terms or search queries which user enters in the search engines to find out the information about the same subject.
Keyword research is the most valuable part of the search engine optimization activity. Keywords can make or break your website. It is important to rank for the right keywords.
For example: If your website is providing "mobile marketing" service and you are ranking for "mobile development" then ranking for "mobile development " is of no use. Because prospects who are looking for mobile marketing will not search for mobile development.
So you need to be very careful while choosing the keywords for your website.
Following are the best free keyword research tools:
“Great content is the best sales tool in the world.”--Marcus Sheridan
The Success of any website is always determined by its content. Awesome content always leads to sales.
Google also loves good quality content. Content should always be unique and of good quality.
Do not publish anything just for the sake of filing your website with content. Ensure that the content you are publishing on your website is exclusively written for your website. It should not be published anywhere.
Here are the some best free duplicate content checker tools:
Superb quote by Avinash Kaushik " Content is anything that adds value to the reader's life".
Always publish content which is well researched and gives some valuable insights to the users searching for the information.
Include your main keywords in the website content. Do not stuff keywords in your content you should maintain a proper keyword density in the website content. Excellent content helps in keywords ranking .
Must Checkout: Infographic: SEO Strategy you should follow in 2018
3. User Experience-
User experience is a critical part in the on page SEO. Good UX makes the user to retain on the website for a longer time. If they like your website they will bookmark it and will revisit again which may lead to conversions.
Make sure that your website has proper navigation structure, breadcrumbs and users able to access all the WebPages. If users are liking the webpage then search engines will also like it which will increase your keywords ranking.
4. Page Speed-
Website speed matters whether it is mobile website or desktop. Google will going to consider pagespeed as a ranking factor for the mobile searches.
Recently Google announced that "Starting in July 2018, page speed will be a ranking factor for mobile searches."
Take a page speed test here. and start improving website page speed.
5. Mobile Website-
Mobile friendly is another most crucial factor to consider. Now mobile searches increased a lot. If your website is not mobile friendly then you are losing half of the potential traffic.
Also, Google preferring the mobile version of the website as the primary index. Take Mobile Friendly Test and start optimizing your website for mobile searches.
6. Meta Tags-
Meta tags are the most important element in the on page SEO. Meta tags helps search engines to understand what all the webpage is about. On basis of meta tags and considering other on page & off page factors search engines gives ranking to webpage.
- The more attractive and catchy your post title is the chances are high that people will click on your website. Because meta title first thing users see on your webpage.
- Meta title should be unique for all pages.
- You can include your important keywords in the meta title
- Keep it under 65 character
- Meta description length should be 50-300 character
- Write compelling meta description copy because it drives users from SERP to your website
- It should be unique for each page
- You can add important keywords in your meta description
7. URL Structure-
URL structure is again an important metric in the on page SEO.
- Avoid using special characters, symbols in the URL
- Separate parts of the URLs with '-' dash instead of using' _ ' hyphen
- Keep URL length less than 255 character
Example of good URL structure is http://seopros.co.in/blog/7-Content-Promotion-Website-to-Grow-Your-Website-Traffic
8. Heading Tags-
Heading tags can be used to highlight important headings and subheadings of your content. Always give H1 to your main title. You can give h2, h3 to your other subheadings. You can add keywords in your heading tags. Avoid adding too many h2, h3 tags.
9. Internal Linking-
Inter linking inner pages of the website is another important on page SEO factor. Internal linking helps to create your own web.
Internal linking helps in reducing bounce rate of the website. Always interlink relevant web pages of the website. Do not overdo this.
10. XML Sitemap-
Every website should have an XML Sitemap. It is important because it helps search engines to quickly find out all the WebPages present in the website.
Use this URL to submit your website to Google
- Only include pages which you to Googlebot to crawl
- Do not add duplicate URLs in the XML sitemap
- Avoid adding unimportant pages
If you have a WordPress website you can easily create sitemap using Yoast Plugin.
If your website is not in wordpress then you can use following online sitemap generator tools to create sitemap:
Once your sitemap is generated add that in the Google Webmaster Tools.
Let's first understand why your website needs robots.txt file. This robots.txt file gives instruction to the web robots which pages they have to crawl and which pages to avoid. Robots.txt file is also called as The Robots Exclusion Protocol.
Website URL example of robots.txt file http://www.example.com/robots.txt
Disallow:/ tells bots not to crawl this page.
SEO Best Practices
- Do not use robot.txt to handle duplicate content.
- Do not use robot.txt file to disallow URLs to prevent it from search engines.
- Ensure that you are not blocking any important webpage.
Visual elements look webpage appealing. Adding images in the website can increase user experience. But adding without optimization is not a good idea.
Here are the few points to remember while optimizing images:
- The image you are adding in the page is should always be relevant to that webpage content.
- Always use high quality images.
- Use copyright and licensed images.
- Use .jpj ,.gif, .png, .tif formats for images
- Do add an Alt attribute to your images. Alt tags helps search engines to understand about the image. Here is the example of alt-tag
<img alt="Mango" src=" http://www.example.com/fruit/mango.jpg " />
- Before uploading any image in the website give it a proper filename. Add your relevant primary keywords in the image filename.
For example: If you have an image of Mango then your file name should be like mango.jpg , and your SRC string URL should be like http://www.example.com/fruit/mango.jpg.
- Images make page heavy and it may impact your website page speed. Compress images without losing its quality then upload in the website.
Consider these points while preparing on-page SEO plan. What are your thoughts on this article do let us know in the comment section?