Blogging is important for all companies whether it is B2B or B2C. A Company that blogs get more traffic and user attention compared to who don't.
According to social Media Examiner "45% of marketers say blogging is their #1 most important content strategy."
Just posting the blog on the website is not the solution to get the traffic. Your blog content should be fully optimized for search engines.
In this article, you will find how to optimize your blog content for search engines:
1. Optimize Blog for Keywords-
Optimizing blog content begins with keyword research. Before you start writing any blog first do some keyword research on that topic. Make the list of all the relevant keywords which can be part of this blog and while writing use those keywords in your blog. You can use various synonyms and long tail keywords in the blog content.
By optimizing the blog for keywords is not about stuffing keywords in the blog posts. Because according to search quality guidelines by Google, keyword stuffing may impact your website SEO and can hurt your website ranking.
Maintain the proper keywords density in your blog post. Use online keyword density checker tool to check keyword density.
Many bloggers and SEO experts like Zukais also admits that keyword research is one of the major activity they perform before start writing any blog content.
2. Keyword Placement in Blog Post-
While optimizing the blog post for search engines keyword placement is an extremely critical factor to consider.
Optimizing blog content for the relevant keywords improves ranking and boost traffic.
There are 4 best places in your blog post where you can incorporate your keywords
- Blog Title
- Headings, sub-headings and body text
- Blog URL
- Meta Tags
3. Optimize Images-
Always include relevant and high quality images in your blog posts. While uploading images give them a proper filename, you can use keywords to give the file name. Use keywords in the alt-text to describe your blog image.
4. Internal & External Linking-
Internal or inbound link that point to the internal domain.
Adding relevant internal linking in your blog post increase the bounce rate of your website. Internal linking improve the website visibility and authority. It helps users as well as search crawlers to easily navigate through the website.
External or outbound link that point to external domains.
If you are mentioning any information, stats or quotes from other blogs or website then you should give link to that source. External links from high quality website improves the credibility of your website.
5. Formatting Blog Post-
Great UI experience makes the users stick on the website for the longer time. Improve the user experience of your website by making it user friendly and easy to navigate from one page to another.
Excellent formatting of your blog can improve the reader's experience and improves the blog usability.
- Use the font size and style which is easily readable
- Use the colors to highlight the headings
- Use bold, italic & underline to highlight the important words or points in the content
- Use bullet points & number lists
- Add appropriate space between the two paragraphs
- Include quality images, graphs & infographics to make it understandable
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