You can't ignore the power of social media. Social media is a great way to drive website traffic.
Let's look at the statistics.
According to Statista.com "approximately 2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction"
Most famous social network sites worldwide as of January 2018, ranked by number of active users (in millions)
But driving traffic from social media is not an easy, it requires lots of time and efforts to sustain.
In this article you will find how to get website traffic from social media in 8 easy ways:
1. Select Social Media Platform Wisely-
First and most important thing is to choose the right social media platform. Every social media network is different than other and have their own set of rules and regulations.
Before you start promoting your content on social media it is necessary for you to figure out which is social channel is best fit for your business. In which channel your targeted audience hangout.
To find out this you can do some competitor analysis and discover the targeted social media network.
Read More: How to Make a Facebook Messenger Bot
2. Post Frequency-
Maintaining a regularity in the social media posting is very essential to build your audience and increase reach and engagement.
Best practices for when to post on social media
Twitter – 3 times per day, or more
Facebook – 2 times per day, at most
LinkedIn – 1 time per day
Google+ – 3 times per day, at most
Pinterest – 5x per day, or more
Instagram – 1.5 times per day, or more
3. Reshare your content-
You can repurpose your old content again and again to gain attentions from new visitors and driving new users to your website. You can repost old content with new titles. You can also repurpose your content in different ways.
Like for example you can convert your blog post into video or infographic.
4. Create Engaging Posts-
Posting content on the social network will not only drive the traffic to your website. You have to post the content which is engaging and makes users to engaging with the content. As per the social media algorithm if the post is getting good engagements from the audience then it will automatically moves up in the newsfeed.
- Include images, infographics and videos in your posts. Because visual content gets more attention
- Create the content which users are looking for
- Add facts and figures in blog
Worth Reading: 10 Tips to Increase Twitter Followers For Free
5. Encourage User to Share Your Content-
Make sharing options easily available in your blog posts. Add sharing buttons in the blogs posts.
Add CTA's and ask people to share post on social media. This is the very excellent way to increase website traffic from social media.
Add click to tweet option in your blog posts so that it can be easily tweetable. Make important headline, statistics, quotes, links tweetable. Refer the example to understand more about how click to tweet works.
Include appropriate hastags in your posts. Do some research about trending hashtags in your industry then use it in your posts. Adding relevant hastags may increase your post reach. You can use following online tools to find out the trending hashtags:
7. Find Best Time To Post-
Figure out at what time of day and which days of week your targeted audience is active on social media then posts at that time. You can test at different timings and analyze what is the best time for you to post.
- Choose right social media platform which suits your business
- Maintain a regularity in your posts
- Repurpose your old content
- Make your posts engaging
- Allow users to share your content
- Use suitable hashtags
- Post at best time