On page and Off page SEO both goes hand in hand when it comes to website ranking. You can’t ignore any one of them. You have to consider both factors and work according to achieve greater success in search engine rankings
Here are the Top 5 SEO Ranking Factors:
1. Page Speed
Page speed is the most important ranking factor. Websites that don’t load in 3 seconds or less cause the visitor to hit the back button. Google can observe when this happens and knock sites back in ranking when they have high bounce rates indicating a problem.
With access to Google Analytics on many sites, webmasters provide permission to see even more of their traffic and usage data. As a result, the search engine has a good idea about what’s happening on each site.
A ‘Speed update’ was pre-announced by Google. It began to impact sites deemed too slow from July this year (2018). Sites that started dropping in the rankings for no other reason that could be discerned may discover that it was because their site loaded slowly.
Why does a site load slowly?
The majority of sites using shared hosting. This is where a single physical server and its web server software handles hundreds or even a thousand of separate web sites.
The reason webmasters use shared hosting is beacuse that is cheap. However, the larger the site, the slower it will be on shared hosting. It will never be quick, but as a site growing in pages and if it uses a database too, then it will become sluggish, fast.
Another reason is the site isn’t optimized for speed. Sites using WordPress as a content management system, there are plugins to help optimize it for speed. They crunch down image sizes, compress files and make other changes to reduce the size of the download for a page being served to a distant web browser.
To check your site’s speed, use Google’s own testing tool. It covers mobile speeds too.
2. Mobile Friendliness
Making a website friendly for visiting on a mobile device used to be an afterthought for many website owners, but after Google’s Mobilegeddon update which hurt sites that weren’t mobile optimized, everyone started to take it more seriously.The Hp Sangha SEO company helps to make your website mobile friendly, which directly affect your website ranking.
Previously, websites sometimes were made to be adaptive. This meant that the width of the page adjusted fluidly depending on the size of the resolution on the system that was viewing it. That worked okay for a while, but as mobile users quickly found, making a two-column web page slimmer doesn’t make the content easier to view or the website easier to navigate either. A new approach was required. Enter responsive design.
Responsive design is better for mobile devices because it adjusts the design of the site so that it serves a different design for mobile devices compared to desktop or laptop ones. The emphasis is on readability and loading times because many users are on slower cellular connections when using a mobile device on the move.
Now Google approaches website indexing from a Mobile First basis, not desktop first as it did previously. This means that sites which fail to cater to mobile requirements will suffer. Redesign an HTML site to make it look good on a mobile device or use a mobile-optimized theme for WordPress or another CMS.
3. Domain Age, URL and Authority
The older the domain age, the more likely the site has trust with Google. Three-year-old sites tend to hold the top spot in the rankings compared to sites that are two years or younger in age.
Sites can garner a Page Authority and Domain Authority, according to MOZ, which indicates what authority Google might see the page or site having. These tend to improve the older a site gets if it has inbound links from authoritative websites.
Links are the strongest ranking factor. They come in many flavors. The main links to be aware of are:
For internal backlinks, the idea is to link to relevant content from other relevant pages/posts on your site. It’s also possible to take a post or page that’s getting traffic and purposely internally link to other pages on the site to encourage sharing the traffic and link love.
With inbound backlinks, the higher the authority and trust of the site linking to your site, the more valuable each backlink is. However, multiple backlinks from the same site have minimal bearing on ranking after the first one or two. Fewer, higher quality, niche/industry-relevant links are worth far more than 1,000 low-value, unrelated links.
For outbound backlinks, while technically it costs link juice, it is helpful to the reader to link out to useful, authoritative pages and posts on other sites. When linking to respectable websites, it also speaks well of your site. Not linking out is a mistake.
5. Social Signals
Social signals broadly speaking means activity relating to the site on a social network. This might be the latest blog post being shared on Facebook or Pinterest. It could be ‘a Like’ on Facebook. All of these count as a positive ‘thumbs up’ from (usually) real people which Google tends to respond to.
Indeed, social signals can encourage Google to get a site out of the Google sandbox sooner (an artificial 4-8 month delay the search engine puts new sites through before it will rank them appropriately). Social signals indicate activity; usually positive.
From the perspective of links, Google has also shown that it finds inbound links but an absence of social signals for the same content to look suspicious.The idea with this line of thinking is that if the article is good enough to warrant being linked to, then surely, it’s being shared and liked too.
It doesn’t always hold true – affiliate reviews might be linked to, but rarely have natural social signals because of their overly commercial focus – but it’s sometimes a useful indicator of interest and activity nonetheless.