What is SEO? and Why it is Important for Your Business?

Nowadays search engine optimization is becoming very essential for businesses. Every business whether it is big or small needs to spend on SEO to reach out to more potential customers.

Before we get into what are the benefits of SEO and how you can get maximum results out of it for your business. It is necessary to understand what is the meaning of SEO and how it works.

What is SEO?

Search Engine Optimization (SEO) is a process of optimizing a website by following a certain set of rules and regulations to improve the website ranking in search engines and increase website visibility and organic traffic.

How SEO Works?

Search engine optimization is a process in which webmasters follow the certain rules to rank websites in search engines like Google, Yahoo, Bing, and YouTube etc.


Each search engine has its own algorithms and set of rules to rank the website.

Whenever a user searches for a query, search engines displayed top websites in the search result according to their algorithms.


SEO optimized website ranks higher compared to non optimized website.

There are two main parts of the search engine optimization-

  1. On page optimization or On site SEO

  2. Off page optimization or Off site SEO


On Page Optimization-

On Page optimization is the process of optimizing the website content and site structure to improve website ranking and to get relevant organic traffic to the website.

Learn here what are the important on page optimization techniques you need to consider.


Off Page Optimization-

Off page optimization is the process of building high quality inbounds links for your website in order to improve your website authority.


To achieve success in search engine optimization both on Page and off page optimization are the two vital factors to consider. Without one your website can’t rank higher in search results.


Why Search Engine Optimization is Important for Your Businesses?

Whether you are selling products or services you need to SEO for your website. Because your targeted prospects are using search engines. Here is your chance to grab the opportunity by optimizing your website for search engines.

The number of daily searches on Google - 3.5 billion, which equates to 1.2 trillion searches per year worldwide. Source

Here are some advantages of leveraging search engine optimization for your business.


What are the Key Benefits of Doing SEO?

1) Branding-

In this online world, it is tough to create the brand awareness. While implementing proper SEO strategy you can increase your brand awareness by ranking higher in search engine result display page (SERP).

People generally trust the brands that rank higher in search results.


2) High Website Traffic-

SEO optimized website brings quality and relevant traffic to the website.

People who can are coming to your website is already interested in your product or services, which result in higher sales or conversions.


3) High ROI-

Search engine optimization is always long term and cost effective SEO strategy. Results achieved from SEO is always long lasting compared to paid advertising which leads to high return on investment.

Users coming to your website from organic search is actively looking for your product or services. Hence the conversion rate is always high from organic search.


The importance of search engine optimization is not only to achieve higher ranking to compete online. But it is like an investment the more you wait the more you achieve.


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